Exploring Determinants of Attraction and Helpfulness of Online Product Review: A Consumer Behaviour Perspective
نویسندگان
چکیده
منابع مشابه
A Meta-Analysis on the Determinants of Online Review Helpfulness
Online consumer reviews can help customers decrease uncertainty and risk faced in online shopping. However, information overload and conflicting comments in online reviews can get consumers confused. Therefore, it is important for both researchers and practitioners to understand the characteristics of helpful reviews. But studies examining the determinants of perceived review helpfulness produc...
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Online product reviews are important determinants of consumers' purchase decision. Although prior research has articulated various benefits of online product reviews, there are few investigations into whether or not they are perceived as helpful by consumers. Product review helpfulness is conceptualized as a second-order formative construct, which is manifested by perceived source credibility, ...
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The online product review has been advocated as an important determinant of a consumer’s purchase decision. Although prior research has been instrumental in articulating the benefits of the online product review, there remains a dearth of investigation on what kind of product review will be perceived to be helpful to a consumer. Through two sequential experiments, we investigate the endogenous ...
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With the prevalence of online reviews, consumers are more inclined to be exposed to an unwieldy glut of information. In contrast to the research on the outcomes of online reviews, recent studies have shifted attention to the antecedents of online reviews, particularly investigating what characteristics lead to a review that is perceived more helpful by online consumers. Our research model of on...
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The “helpfulness” feature of online user reviews helps consumers cope with information overloads and facilitates decision making. However, many online user reviews lack sufficient helpfulness votes for other users to evaluate their true helpfulness level. This study empirically examines the impact of the various features, that is, basic, stylistic, and semantic, of online user reviews on the nu...
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